Portrait of Dakota Malone with the Sustainability Strategies podcast branding

Ep 25: The Power Of Partnerships

by | Nov 13, 2024

Dakota discusses how strategic partnerships and brand collaborations have played a key role in scaling their business and winning RFPs in the growing community solar industry. He explains their bolt-on partnership model, which helps partners increase client value and build new revenue streams, emphasizing the concept of “synergy” as a driver of efficiency and success. By co-submitting proposals with trusted partners, they’ve secured major deals, expanded brand reach, and created a replicable growth engine called “partnership velocity.”

(0:02 – 0:28) Introduction and Topic Overview

Dakota Malone introduces himself as the co-founder of Community Solar Authority, a company that has unlocked over $20 million in future electricity savings. He explains that the goal of the podcast is to explain their business in a digestible format. In this episode, he focuses on the importance of partnerships, particularly how strategic brand collaborations have helped them win RFPs (Requests for Proposals) and RFQs (Requests for Qualifications). At the heart of this strategy is one key concept: synergy.


(0:28 – 0:57) Synergy as the Core of Growth

Malone dives into what synergy really means to him and the company. Far from being empty corporate jargon, he describes synergy as the highest form of efficiency. He shares their vision of nationwide adoption of community solar, and how this vision can only be realized by working with top-tier strategic partners. Instead of wasting energy in competition, they focus on redirecting that energy toward collaborative, value-building efforts—an approach that has proven essential for scaling the business.


(0:57 – 1:32) The Bolt-On Partnership Model

For the past six years, Community Solar Authority has offered a “bolt-on” community solar partnership model to other companies. This model enhances client value, builds goodwill, helps partners win new business, and generates an entirely new revenue stream through a revenue share structure. Dakota emphasizes that the company has a full “growth playbook” designed for long-term partnerships. With the solar industry experiencing explosive growth, he argues that collaboration is far more effective than going it alone.


(1:32 – 1:54) Advanced Collaboration: Co-Submitting RFPs

Malone introduces an advanced strategy from their playbook: co-submitting RFPs alongside strategic partners. This level of collaboration is reserved for partners who have a strong history with Community Solar Authority and understand the value of brand alignment. Importantly, the success of this approach depends on having a strong, functional working relationship; without that, the strategy doesn’t work.


(1:55 – 2:08) Real-World Success with Co-Submission

Looking ahead, Malone predicts an increase in co-submitted RFPs due to their effectiveness. He shares a recent success story from the summer: winning a large municipal RFP through a co-submission with a trusted partner. The deal was significant, and the client was specifically looking for access to community solar solutions on a scale that few providers could offer.


(2:09 – 2:30) Why the Co-Submission Strategy Works

According to Malone, the municipal client recognized the value in bringing together two strong brands. Their decision to award the contract to Community Solar Authority and its partner came down to the combined expertise and capacity presented in the co-submission. This approach not only solved the client’s needs but also showcased a powerful new strategy from the company’s playbook.


(2:30 – 2:48) Building Brand Equity and Momentum

Co-submitting RFPs does more than just win contracts—it also increases brand awareness, builds a strong reputation, and attracts new business. These case studies can be leveraged to draw in additional clients, creating a flywheel effect. As more momentum builds, the process becomes easier to scale across additional partnerships.


(2:49 – 3:05) Introducing “Partnership Velocity”

As partnerships become more efficient, Malone introduces the concept of “partnership velocity.” This idea describes how one successful deal can lead to multiple others: one becomes three, three becomes nine, and so on. This exponential growth is the reason why just 20% of their partners now drive 80% of their business—they’ve tapped into the next stage of collaborative growth.


(3:06 – 3:33) The Moment for Synergy is Now

With new markets opening and increased capacity for community solar development on the horizon, Malone insists there has never been a better time to embrace synergy. He invites businesses looking for a turnkey, bolt-on solar solution to partner with Community Solar Authority. Interested parties can book a call through their website: communitysolarauthority.com/partner


(3:33 – 3:47) Closing and Contact Information

Dakota thanks listeners for tuning in and hints at upcoming public announcements related to their latest RFP wins. He encourages anyone with questions to connect with him on LinkedIn at linkedin.com/in/dakotamalone. He wraps up the episode with a promise to return with more updates in the next installment.

To listen to the full episode… go to Spotify to listen.

Want to CONNECT on LinkedIN? Go here

Q: Why does creditworthiness matter in anchor-tenant approvals?

A: Community Solar Authority explains that lenders and developers rely on financially solid anchors to de-risk projects. High-credit tenants secure better terms, faster approvals, and stable long-term savings through community-solar participation.

Read the transcript

(0:02 – 0:28)
Hey guys, this is Dakota Malone, I co-founded Community Solar Authority, we’ve unlocked access to $20 million plus in future electricity savings, and we made this podcast as a way to talk about our business in an easy to digest way. And today, I’m talking about the power of partnerships, how we’re leveraging brand collaboration to win RFPs and RFQs. When I think about growing our business, I think about synergy.

(0:28 – 0:57)
I’ve written many times about how the word is much more than corporate jargon, and synergy is the ultimate form of efficiency. Our vision is to see the nationwide adoption of community solar, and with synergy in mind, we rely on some of the best strategic partners to collaborate together. We learned that early on, if we could harness the energy wasted in competition, and instead focus it towards building something valuable for everyone, we could find scale.

(0:57 – 1:32)
For the last six years, we’ve been partnering with companies and providing our bolt-on community solar partnership to add additional value to clients, increase their lifetime value, add goodwill to their clients, and help them win additional business, as well as build an entire new vertical of income on a revenue share model. We have an entire growth playbook for our partners, and our intention is to stick with them long term. They can equally capture the benefits of the industry that is going under explosive growth, and together, we can go further than if we were to go separate.

(1:32 – 1:54)
I’d like to share more of an advanced form of collaboration from our playbook, which is the idea of co-submitting RFPs alongside our strategic partners. Typically, this is for those who have been with us for a while and understand the power of brand collaboration. We also must have a good working relationship, otherwise this strategy just falls apart at the seams.

(1:55 – 2:08)
However, I predict we’re going to see a lot more of it in the future because of how powerful it is. In fact, we recently won an RFP over the summer on a co-submission. It was a large municipal deal that wanted access to community solar.

(2:09 – 2:30)
They knew there weren’t many companies that could serve them this way. They knew they needed to utilize industry experts to tackle something of their usage size, and when they looked at our co-submission, saw how stacked both of our brands are together, we ended up winning. This section of our growth playbook is more powerful for many reasons.

(2:30 – 2:48)
It grows brand awareness, reputation, and earns new business. You can leverage the case study that you won from the previous co-submissions to bring new clients in and continue to win. And we build even more momentum and can scale this process alongside our partners.

(2:49 – 3:05)
As we become more efficient in our partnerships, this is how we build what we call partnership velocity. One deal becomes three, three becomes nine, et cetera. It’s why 20% of our partners bring 80% of our business, because they’ve made it to that next stage of growth.

(3:06 – 3:33)
With new markets opening up, new capacity for community solar on the horizon, and new opportunities to leverage our playbook, the time for synergy is now. If you’re seeking to partner in community solar and you want a industry expert, bolt-on access, done-for-you delivery for your largest clients, you can visit our site and book a call to get started. That’s communitysolarauthority.com slash partner.

(3:33 – 3:47)
Thanks for tuning in, guys. I’m excited to share the news of these RFPs when the PR comes out. If you have any questions in the meantime, connect with me on LinkedIn at linkedin.com slash in slash Dakota Malone, and I will catch you guys on the next episode.

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