Portrait of Dakota Malone with the Sustainability Strategies podcast branding

Ep 24: American Manufacturer Saves 25k/yr

by | Nov 12, 2024

Dakota discusses how strategic partnerships and brand collaboration have been key to scaling their business and winning RFPs in the growing community solar industry. By co-submitting proposals with trusted partners, they’ve secured major deals—such as a recent municipal contract—while boosting brand value and creating new revenue streams. He emphasizes the concept of “partnership velocity” as a catalyst for sustainable growth and invites others to explore collaboration opportunities.

0:02 – Introduction & Purpose of the Podcast

Dakota Malone, co-founder of Community Solar Authority, opens the episode by sharing a snapshot of the company’s achievements—namely, unlocking access to over $20 million in future electricity savings. He explains that the podcast serves as an accessible way to understand their business. This episode focuses on the power of partnerships, particularly how brand collaboration helps them win RFPs (Requests for Proposals) and RFQs (Requests for Quotes). Dakota emphasizes his belief in synergy as a driving force behind business growth.


0:28 – Defining Synergy and Vision for Community Solar

Dakota delves deeper into the concept of synergy, defending it as more than just a buzzword. For him, synergy represents the highest form of operational efficiency. He ties this to the company’s broader mission: nationwide adoption of community solar. Rather than competing, Dakota believes in collaborating strategically to build something that benefits everyone. This shift in mindset has helped the company scale meaningfully.


0:57 – Building Strategic Partnerships Over Six Years

Over the past six years, Community Solar Authority has worked closely with a wide range of partners. Their approach offers a “bolt-on” community solar partnership, which provides added value to clients. This model increases client lifetime value, builds goodwill, and enables partners to win more business. It also creates a new vertical for revenue sharing. Dakota mentions a growth playbook designed to support these partnerships over the long term, aiming for mutual success in a rapidly growing industry.


1:32 – Advanced Collaboration: Co-Submitting RFPs

Dakota introduces a more advanced partnership strategy from their playbook: co-submitting RFPs with long-term partners. This approach is typically reserved for collaborators who already understand the value of brand synergy and have a solid working relationship with Community Solar Authority. Without this trust and alignment, Dakota notes, the strategy would be unsustainable.


1:55 – Success Story: Winning a Municipal RFP

Dakota highlights a recent RFP win over the summer that was the result of a co-submission with a strategic partner. The deal involved a large municipality seeking access to community solar. Due to the scale of their energy usage, the municipality needed to work with industry experts. The strength of the combined brands in the co-submission was a key factor in securing the win. This real-world example demonstrates how powerful and effective this partnership strategy can be.


2:30 – Brand Growth, Case Studies, and Momentum

Co-submissions not only win business—they also enhance brand awareness and reputation. Dakota explains that each success story becomes a case study that helps attract more clients and build momentum. As these strategies are scaled with partners, they form the backbone of sustainable growth.


2:49 – Introducing “Partnership Velocity”

As partners become more efficient and engaged, Dakota introduces the concept of “partnership velocity.” It’s a compounding growth strategy where one deal leads to three, then to nine, and so on. This is why 20% of their partners drive 80% of their business—they’ve reached a higher level of synergy and scalability through deep collaboration.


3:06 – New Opportunities and a Call to Action

With new markets and capacity emerging in the community solar space, Dakota encourages listeners to seize the moment. He invites those interested in a “bolt-on,” done-for-you community solar solution for large clients to visit communitysolarauthority.com/partner and book a call. The timing, he says, is perfect for forming powerful partnerships.


3:33 – Closing Remarks and How to Connect

Dakota wraps up by expressing excitement about the upcoming press releases for recent RFP wins. He invites listeners to connect with him on LinkedIn at linkedin.com/in/dakotamalone for further questions or partnership discussions. He signs off promising more insights in the next episode.


🟢 Final Takeaway:
Community Solar Authority’s success is deeply rooted in strategic partnerships, with an emphasis on collaboration over competition. Through co-submissions, revenue-sharing models, and long-term commitment, they’re not just building a business—they’re building a movement in clean energy.

To listen to the full episode… go to Spotify to listen.

Want to CONNECT on LinkedIN? Go here

Q: How did an American manufacturer save $25 K per year through community solar?

A: Community Solar Authority analyzed the manufacturer’s utility data, qualified the site for an off-site solar allocation, and enrolled the company into a verified program, producing $25 K in yearly savings with zero capital investment.

Read the transcript

(0:02 – 0:28)
Hey guys, this is Dakota Malone, I co-founded Community Solar Authority, we’ve unlocked access to $20 million plus in future electricity savings, and we made this podcast as a way to talk about our business in an easy to digest way. And today, I’m talking about the power of partnerships, how we’re leveraging brand collaboration to win RFPs and RFQs. When I think about growing our business, I think about synergy.

(0:28 – 0:57)
I’ve written many times about how the word is much more than corporate jargon, and synergy is the ultimate form of efficiency. Our vision is to see the nationwide adoption of community solar, and with synergy in mind, we rely on some of the best strategic partners to collaborate together. We learned that early on, if we could harness the energy wasted in competition, and instead focus it towards building something valuable for everyone, we could find scale.

(0:57 – 1:32)
For the last six years, we’ve been partnering with companies and providing our bolt-on community solar partnership to add additional value to clients, increase their lifetime value, add goodwill to their clients, and help them win additional business, as well as build an entire new vertical of income on a revenue share model. We have an entire growth playbook for our partners, and our intention is to stick with them long term. They can equally capture the benefits of the industry that is going under explosive growth, and together, we can go further than if we were to go separate.

(1:32 – 1:54)
I’d like to share more of an advanced form of collaboration from our playbook, which is the idea of co-submitting RFPs alongside our strategic partners. Typically, this is for those who have been with us for a while and understand the power of brand collaboration. We also must have a good working relationship, otherwise this strategy just falls apart at the seams.

(1:55 – 2:08)
However, I predict we’re going to see a lot more of it in the future because of how powerful it is. In fact, we recently won an RFP over the summer on a co-submission. It was a large municipal deal that wanted access to community solar.

(2:09 – 2:30)
They knew there weren’t many companies that could serve them this way. They knew they needed to utilize industry experts to tackle something of their usage size, and when they looked at our co-submission, saw how stacked both of our brands are together, we ended up winning. This section of our growth playbook is more powerful for many reasons.

(2:30 – 2:48)
It grows brand awareness, reputation, and earns new business. You can leverage the case study that you won from the previous co-submissions to bring new clients in and continue to win. And we build even more momentum and can scale this process alongside our partners.

(2:49 – 3:05)
As we become more efficient in our partnerships, this is how we build what we call partnership velocity. One deal becomes three, three becomes nine, et cetera. It’s why 20% of our partners bring 80% of our business, because they’ve made it to that next stage of growth.

(3:06 – 3:33)
With new markets opening up, new capacity for community solar on the horizon, and new opportunities to leverage our playbook, the time for synergy is now. If you’re seeking to partner in community solar and you want a industry expert, bolt-on access, done-for-you delivery for your largest clients, you can visit our site and book a call to get started. That’s communitysolarauthority.com slash partner.

(3:33 – 3:47)
Thanks for tuning in, guys. I’m excited to share the news of these RFPs when the PR comes out. If you have any questions in the meantime, connect with me on LinkedIn at linkedin.com slash in slash Dakota Malone, and I will catch you guys on the next episode.

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